FATORES INTERNOS QUE PODEM CONTRIBUIR PARA AUMENTAR O GRAU DE SATISFAÇÃO DOS CLIENTES DE EMPRESAS SUPERMERCADISTAS NA CIDADE DE ITUIUTABA-MG

Abstract

This study approached the internal factors that may contribute to the increase of customer satisfaction of the supermarket`s business and the overall objective was to raise and submit such internal factors. Therefore, the specific objectives were to search the bibliography, on the factors that can lead to greater customer satisfaction; Search, interviewing company customers, which factors are crucial for them to feel fully satisfied in relation to products, services and service offered. This research was based on a dialectal method and sought to confront the consumer satisfaction with internal factors, such as product mix; pricing policies; propaganda; promotional compound; presentation; internal layout and service. The study was justified from the knowledge of the company concern about the internal factors that can increase consumer satisfaction, for in another moment to implement competitive strategies according to the information raised, in order to increase their sales.