A IMPORTÂNCIA DA ANÁLISE FINANCEIRA PARA O SUCESSO DAS ORGANIZAÇÕES – ESTUDO EM UMA INDÚSTRIA CERAMISTA DE ITUIUTABA

Abstract

Because of the complexity of the current financial management, financial managers need in addition to their knowledge and techniques, tools that will help you in this administration. The financial manager needs to anticipate and understand the factors that can influence the financial management of an organization, such as economic fluctuations, the highly changeable, intense competition, lack of resources, especially financial resources, among others. The tools that can help financial managers are the financial analysis. This study aimed to show how financial analysis can influence or determine the success of organizations, and through the analysis we were able to prove that the financial analysis are important to the success of organizations, they can actually influence and determine the success of organizations, as are the results of analysis determining the company's situation and from this managers can plan strategically to solve problems and anticipate for greater profitability and success.