ADMINISTRAÇÃO ESTRATÉGICA: UM NOVO CONCEITO DE GESTÃO FUTEBOLÍSTICA, DANDO VISIBILIDADE AO CLUBE E POTENCIALIZANDO A MARCA

Abstract

This article aims to demonstrate the importance of Strategic Planning in the management of associations, associated with the sports performance of Clube Associative Bragantino, which belongs to the Austrian company Red Bull GmbH, within the concept of Strategic Management. The main purpose of the company is the economic and financial performance of the club and subsequently accumulate titles. After the acquisition of the club by the company Red Bull GmbH, the same management format as the other clubs belonging to the group were maintained, with an innovative proposal for Brazilian football, the group obtained a return on the brand as the owner of the enterprise and not as a sponsor. Strategic Management is related to the path followed by the company that intends to achieve success through a well-organized structure, with a clear and transparent definition of vision, mission, values, objectives and other elements. In its applicability, strategic management encompasses the strategic planning that is part of the foundation of an organization. The result of the study shows that the need for an effective strategic positioning on the part of Brazilian clubs is evident. This new positioning required, necessary and necessary, for clubs to obtain both financial and sporting results. Therefore, issues related to the theme such as concepts, definitions of strategy, planning and the implementation process of Strategic Management will be considered here.