MARKETING 3.0 EM EMPRESAS COMERCIAIS VAREJISTAS: UMA ANÁLISE DA SUA APLICAÇÃO EM UMA ENTIDADE COMERCIAL DO MUNICÍPIO DE GOIANIRA-GO

Abstract

This work addresses the importance of Marketing 3.0 as a new form of disclosure for companies. Social networks are growing more and more, creating new forms and channels of communication, shaping life and at the same time being shaped by it as WhatsApp, Facebook, Outdoor, etc. Since then marketing has been following new trends. In a scenario with more mature consumers and a more competitive market, actions focused on good causes stand out against a totally consumer society that analyzes much with what it sees and marketing is a fundamental part for the success of the business, from any area Or gender. This work will simulate the application of Marketing 3.0 in a commercial company in the city of Goianira, GO, in order to verify the influence that the use of this tool has on the operation of the respective company and on the results that can be achieved; . The methodology used in the elaboration of this monograph was the bibliographic research, aiming to give scientific character, besides the case study with the application of Marketing 3.0 in the commercial retail company, as already mentioned. The retailer brings positive results of marketing 3.0 because it is well publicized in the market among social networks, leaflets, advertising and outdoor advertising. The work is divided into three chapters, in the first one: Marketing: Concepts, Origin and Evolution, in the second one: Marketing and its relation with the market compound, and the third: Case study.