A IMPORTÂNCIA DO MARKETING DIGITAL DURANTE A PANDEMIA E PÓS PANDEMIA

Abstract

Digital marketing is a way of using the internet as a means of disseminating advertising actions for a particular product or service. This research aims to analyze the evolution of digital marketing during and after the pandemic. The goal is to inform how digital marketing worked before and how it works today. The methodology used was bibliographical research. Many companies use these platforms to develop products, publicize promotions, sell through online channels, improve customer service, among others. For marketing, it is necessary to adapt to the evolution it has had to reach the public, technology helps us to reach further and faster. Traditional marketing had an evolution towards strategic marketing, as it became obsolete, as it no longer met the demands of the current market. Digital marketing is an offshoot of strategic marketing so it was the best one to use because of the whole situation everyone had to deal with and technology was with us all along. Digital Marketing is a tool that, if used with mastery, can bring good results. It is concluded that the objective of this work is to analyze the evolution of digital marketing during and after the pandemic, what are the changes and what is the importance of digital marketing in the present day.