Abstract:
The object of study of this article is the functionality of endomarketing in public
management. The problem addressed in this research is: how can endomarketing
contribute to the improvement of the relationship and internal communication,
establishing a motivational basis among public management employees? The
hypothesis that guided the research came from the need for public managers to
obtain better results in terms of service provision, maintaining a motivated
organizational environment. The main objective is to assist organizations with
internal communication processes in public management. The research was carried
out through bibliography of renowned authors and available articles, where the
analysis took place in a qualitative and descriptive way, resulting in the present
article. Regarding the conclusion, it was possible to observe how endomarketing is
an extremely important tool for improving public management, providing greater
information reliability.
