Abstract:
This study approached the internal factors that may contribute to the increase of
customer satisfaction of the supermarket`s business and the overall objective was to
raise and submit such internal factors. Therefore, the specific objectives were to
search the bibliography, on the factors that can lead to greater customer satisfaction;
Search, interviewing company customers, which factors are crucial for them to feel
fully satisfied in relation to products, services and service offered. This research was
based on a dialectal method and sought to confront the consumer satisfaction with
internal factors, such as product mix; pricing policies; propaganda; promotional
compound; presentation; internal layout and service. The study was justified from the
knowledge of the company concern about the internal factors that can increase
consumer satisfaction, for in another moment to implement competitive strategies
according to the information raised, in order to increase their sales.
