Abstract:
The topic covered in this monograph was merchandising at point of sale and
through this study, we sought answers to the following question: What are the tools of
merchandising at point of sale that most influence the purchasing decisions
of consumers? The aim of this study was to determine what are the tools of
merchandising at point of sale that most influence the purchasing decisions
of consumers and specific objectives were outlined: -
Identify the merchandising helps in the process of consumer buying
decision, through literature searches, - up with customers, which considers most
important tool at the point of sale to lure him and thus boost their grocery
shopping. The study on the said topic was justified as amerchandising point of
sale as a tool to attract customers is a matter of great importance both in
the business and in academia. The choice of the supermarket, in a study, he justified
himself by being featured in relation to their growth in physical size and product
mix. It was concluded that the act of buying is related to sensory
and emotional factors, therefore, in order to stimulate the purchase, you must use the
techniques of merchandising at point of sale. Thus the actions
of merchandising become one of the most important marketing toolsto attract
customers.
