EMPREENDEDORISMO FARMACÊUTICO E COSMÉTICO: Desafios e Oportunidades

Abstract

Even in the face of the most diverse adversities and problems arising from a series of systemic contexts applied to the pharmaceutical sector, the pharmaceutical profession must still be understood as an area of potential, as it operates in one of the pillars within the scope of the economy and of social relevance. In this sense, the research question is the following question: "What is the best career choice for individuals who wish to work in the pharmaceutical and cosmetics industry? Is taking on the risks and challenges of entrepreneurship a good way out of current problems?" This work was justified by an intense and urgent scenario where issues relating to entrepreneurship in the pharmaceutical and cosmetic fields are constantly neglected and left aside in the training of students and in their paths after receiving their diplomas, as undergraduate pharmacy students complete their graduation is to have knowledge of what possibilities they have within the entrepreneurial scope of pharmacy. This research adopted the methodological perspective of the bibliographic modality, with a qualitative approach of integrative synthesis, in order to investigate the particularities of the entrepreneurship process in the pharmaceutical sector, in addition to identifying its potentialities and major problems. This may include a look at new and future advanced technologies, such as artificial intelligence and personalized medicine, to improve research, development and patient care. The findings that the research had at the end of its methodological path make it clear that entrepreneurship in the pharmaceutical sector goes far beyond dealing with and implementing financial demands, but expands as a possibility for growth not only in terms of business but also demonstrates that it is in line with several social advances and for the community in general.