FATORES QUE INFLUENCIAM A DECISÃO DE COMPRA DOS CONSUMIDORES: UM ESTUDO DE CASO EM UMA FARMÁCIA DE MANIPULAÇÃO

Abstract

This monograph aims to research, raise and discuss the factors that influence thepurchasing decisions of consumers. From what has been studied and researched, it was realized that the service represents a true competitive differentiator between companies and aspects such as price, product quality, location and payment termsare also important, but quality care is important. We conducted literature searchesand field research, being used as technical procedure, an interview throughstructured questionnaire which was given to customers. This study is justified in practice by allowing the company studied to know the buying behavior of consumers, as well as factors which influence their buying decisions.