A FUNCIONALIDADE DO ENDOMARKETING NA GESTÃO PÚBLICA

Abstract

The object of study of this article is the functionality of endomarketing in public management. The problem addressed in this research is: how can endomarketing contribute to the improvement of the relationship and internal communication, establishing a motivational basis among public management employees? The hypothesis that guided the research came from the need for public managers to obtain better results in terms of service provision, maintaining a motivated organizational environment. The main objective is to assist organizations with internal communication processes in public management. The research was carried out through bibliography of renowned authors and available articles, where the analysis took place in a qualitative and descriptive way, resulting in the present article. Regarding the conclusion, it was possible to observe how endomarketing is an extremely important tool for improving public management, providing greater information reliability.