Abstract:
Digital marketing is a way of using the internet as a means of disseminating
advertising actions for a particular product or service. This research aims to analyze
the evolution of digital marketing during and after the pandemic. The goal is to inform
how digital marketing worked before and how it works today. The methodology used
was bibliographical research. Many companies use these platforms to develop
products, publicize promotions, sell through online channels, improve customer
service, among others. For marketing, it is necessary to adapt to the evolution it has
had to reach the public, technology helps us to reach further and faster. Traditional
marketing had an evolution towards strategic marketing, as it became obsolete, as it
no longer met the demands of the current market. Digital marketing is an offshoot of
strategic marketing so it was the best one to use because of the whole situation
everyone had to deal with and technology was with us all along. Digital Marketing is a tool that, if used with mastery, can bring good results. It is concluded that the
objective of this work is to analyze the evolution of digital marketing during and after
the pandemic, what are the changes and what is the importance of digital marketing
in the present day.
