DESAFIOS E BENEFÍCIOS DA LOGÍSTICA 5.0 NO E-COMMERCE PERANTE AS INOVAÇÕES TECNOLÓGICAS

Abstract

Digital transformation has brought significant changes to logistics operations, especially in e-commerce, demanding smarter, more agile, and sustainable strategies from companies. In this way context, Logistics 5.0 emerges as a new paradigm that integrates technology, automation, and human value, promoting efficiency and personalization in supply chains. Therefore, this study aimed to analyze the challenges and benefits of Logistics 5.0 in e-commerce in the face of technological innovations, focusing on the application of artificial intelligence and digital marketing. A qualitative and exploratory bibliographic research was carried out using SciELO, CAPES Journals, and Google Scholar databases, between August and October 2025. A total of 32 articles were identified, and 7 were selected for in-depth analysis, published between 2020 and 2025. The findings show that adopting Logistics 5.0 brings benefits such as reduced operational costs, increased delivery efficiency, enhanced customer experience, and progress in sustainability, especially through the use of artificial intelligence and automation. However, the main challenges include high implementation costs, the need for professional training, and cultural barriers to innovation. Thus, it is concluded that Logistics 5.0 represents a strategic path for the competitiveness of e-commerce by promoting the integration of technology, sustainability, and human-centered management, thus consolidating a smarter and more adaptive logistics model for the digital age.