Abstract:
The growing participation in the number of womem entrepreneurs in various branches of business, their challenges and
achievements were the essential factors that guided the development of this work, so it is increasingly important to know
their participation in the economic scenario. The objective of this research is to analyze the profile and characteristics of
entrepreneurs in their management in micro and small companies. For that, we analyzed the story of four entrepreneurs in
the city of Ituiutaba- MG. The working method was a qualitative and descriptive research, made through interviews and
observations. Through the theoretical survey, the results showed that some of these business women have characteristics
such as persistence, courage, search for information and commitment, which define them as women entrepreneurs and
managers. In the interviews were mentioned how their companies developed, their planning, strategies and your
managerial role. During the research conducted, it was evident that they had and have several obstacles to be faced, but
also, currently they can have a better quality of life.
