EMPREENDEDORISMO FEMININO: ANÁLISE DAS CARACTERÍSTICAS EMPREENDEDORAS EM MICROEMPRESAS E EMPRESAS DE PEQUENO PORTE NA CIDADE DE ITUIUTABA –MG.

Abstract

The growing participation in the number of womem entrepreneurs in various branches of business, their challenges and achievements were the essential factors that guided the development of this work, so it is increasingly important to know their participation in the economic scenario. The objective of this research is to analyze the profile and characteristics of entrepreneurs in their management in micro and small companies. For that, we analyzed the story of four entrepreneurs in the city of Ituiutaba- MG. The working method was a qualitative and descriptive research, made through interviews and observations. Through the theoretical survey, the results showed that some of these business women have characteristics such as persistence, courage, search for information and commitment, which define them as women entrepreneurs and managers. In the interviews were mentioned how their companies developed, their planning, strategies and your managerial role. During the research conducted, it was evident that they had and have several obstacles to be faced, but also, currently they can have a better quality of life.