ARAÚJO, Carla Betânia Gomes; ALVES, Tais dos Santos (Faculdade FacmaisBrasilFACMAIS, 2019-11-20)
The present study sought to understand the love for the Havaianas brand, from the
perspective of the concepts of value, brand love, satisfaction and loyalty. The love for the brand, a theme
that has been commented on for ...